In Online Games, a Path to Young Consumers

HESPERIA, Calif. — Deep into one of her favorite blade soul time card computer games, Lesly Lopez, 10, moves her mouse to click on a cartoon bee. She drags and drops it into an buy bas cd key  empty panel, creating her own comic strip.Lesly likes this online game so much that cheap bas time card  she plays twice a week, often e-mailing her creations to friends. “I always send them to blade and soul accounts  my cousin in Los Angeles,” she said.But this is not just a game — it is also advertising. blade soul account, as it is called, was created by buy blade and soul accounts   to help it sell Honey Nut Cheerios to children.Like many marketers, General Mills and other food companies are rewriting the cheap blade and soul accounts   rules for reaching children in the Internet age. These companies, often selling sugar cereals and junk food, are using multimedia games, online buy blade soul account  quizzes and cellphone apps to build deep ties with young consumers. And children cheap blade soul account  like Lesly are sharing their messages through e-mail and social networks, effectively acting as marketers.When these tactics revolve around food, and blur the line between advertising bas power leveling   and entertainment, they are a source of intensifying concern for nutrition experts and buy bas power leveling  children’s advocates — and are attracting scrutiny from regulators. The Federal cheap bas power leveling  Trade Commission has undertaken a study of food marketing to children, due out buy blade soul power leveling  this summer, while the White House Task Force on Childhood Obesity has cheap blade soul power leveling  said one reason so many children are overweight is the way junk food is marketed.Critics say the ads, from major companies like blade and soul leveling  and Post Foods, let marketers engage children in a way they cannot on television, where rules limit commercial time during children’s programming. With swtor gold   hundreds of thousands of visits monthly to many of these sites, the ads are becoming part of children’s daily digital journeys, often swtor credits  flying under the radar of parents and policy makers, the critics argue.“Food marketers buy swtor gold  have tried to reach children since the age of the carnival barker, but they’ve never had so much access to them and never been able to bypass parents cheap swtor gold   so successfully,” said Susan Linn, a psychiatry instructor at Harvard Medical School and director of the swtor gold for sale, an advocacy coalition. Ms. Linn and others point to many studies that show the link between swtor credits us   junk-food marketing and poor diets, which are implicated in childhood obesity.Food industry representatives call the swtor power leveling   criticism unfair and say they have become less aggressive in marketing to children in the Internet era, not more so.Since 2006, 17 major corporations — including General Mills, buy swtor power leveling  and Burger King — cheap swtor power leveling  to reduce marketing of their least nutritious brands to children, an effort they updated last year to swtor us leveling   include marketing on mobile devices.The pledge says the companies, if they choose to market to children, will only swtor cd key  advertise food choices that are “better for you,” said Elaine D. Kolish, director of t swtor time card  , an arm of the Better Business Bureau that oversees the pledge.“Compliance is excellent,” she said of the pledge. She noted that in recent months, cheap swtor cd key  companies had shut down several child-centric sites, including General Mills’s buy swtor time card  , while other sites have been changed to focus on adults, like those of Kellogg’s Pop Tarts and Pepsi’s star wars the old republic time card   Cap’n Crunch. And she said General Mills and Post Foods had cut or pledged to cut the amount of sugar in some cereals.Only rarely do swtor cd key eu   these major companies violate their pledges, she said: “It’s pretty darn infrequent and it’s not willful.”Nutrition experts say that the voluntary swtor game card  pledges are fraught with loopholes, and that “better for you” is a relative term that allows buy swtor cd key   companies to keep marketing unhealthful options.Whatever criticism they may invite, the companies have good financial star wars the old republic cd key  reason to pitch to children. James McNeal, a former marketing professor at cheap swtor time card estimates conservatively that children influence more than $100 billion in food and beverage purchases swtor gold eu  each year, and well over half of all cold cereal purchases.Children “have power over spending in the household, they have power over the buy swtor credits  grandparents, they have power over the babysitters, and on and on and on,” said cheap swtor credits   Professor McNeal, who has researched family behavior for decades and consulted swtor eu credits  for major companies on marketing to children. “All of that is finally being recognized star wars:the old republic gold  and acknowledged.”Some parents, like star wars:the old republic credits  Lesly Lopez’s mother, Toribia Huerta, 26, say the online marketing is subverting their efforts to swtor power level  improve their children’s diets. Ms. Huerta said Lesly and her younger siblings pester swtor eu power leveling   her for sugary cereals they see in the games and for snacks like Baby Bottle Pops, a candy with a swtor powerleveling   game site that the girl also visits often.“They ask me safe swtor power leveling   for it constantly. They’re hard to resist when they whine,” Ms. Huerta said, speaking in Spanish through a translator. She blames her daughter’s love of sugar for her dental problems, including many  the secret world gold  cavities.But Ms. Huerta also said the food sites seemed fun and safe: “They look like good games  tsw gold  for her age.”

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Par sadasd le samedi 23 avril 2011

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